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Our Commitment to Pure Food

Definitions: Natural, Organic, Whole Foods

 

Natural products

  • Come from a plant or mineral source that has not been altered except by chopping, grinding, separating, drying, freezing, heating or fermenting
  • Contain no chemical additives (including colorings) or preservatives
  • When used on meats and poultry, ‘natural’ means minimally processed and free of artificial products (such as coloring and nitrite)
  • Natural does not necessarily cover hormone use, organic feed or other environmental practices

 

Organically grown

  • Signifies foods grown under an ecological management system that generally rejects synthetic fertilizers and pesticides
  • Promotes practices that restore, maintain and enhance ecological harmony
  • Required by the Organic Food Production Act and National Organic Program (NOP) to meet organic standards and receive mandatory certification of organic production

 

Whole foods

  • Foods as near their original form as possible; generally the least processed version of any foods in a given category
  • This include grains, beans, fruits and vegetables
  • Many believe these foods retain a greater natural nutritional value than foods that have been heavily processed or refined even though vitamins and minerals may have been added back into the formula after processing