Pure Food Hero Award

Winter 2013

With every season, Beecher's acknowledges a leader who has worked exceptionally hard, often without recognition, to further their community’s understanding of and/or access to Pure Food. We call this our "Pure Food Hero Award" and it is our opportunity to commend other organizers who have had a profound impact on the Pure Food movement.

In addition to sharing their story, we also award them a no-strings-attached $1,000 prize to show that our appreciation extends beyond words of gratitude. We welcome comments as well as nominations for the Pure Food Hero. Share your suggestions at thestaff@beecherscheese.com.

Meet our current Hero ...

Marcel Van Ooyen

Marcel Van Ooyen took leadership of GrowNYC in 2006. Over the last 6 years at Marcel’s initiating, GrowNYC has vastly expanded its efforts with new initiatives including: Fresh Bodegas, Fresh Pantries, Healthy Food Box, Youthmarket Farm Stands, and the adoption of management of the Wholesale Greenmarket, as well as NYC’s first all local food hub: Greenmarket Co. GrowNYC’s Food Stamp in the Farmers’ Market initiative is considered a National model, with over $800,000 in EBT sales in 2012.

By responding to a diverse community and ramping up efforts, affordable, healthy, fresh food is getting into the hands that need it most across the city. Marcel has also spearheaded the development of new programs in response to needs in our city, including Grow to Learn NYC: Citywide School Gardens Initiative, a public public-private partnership with the Mayor’s Fund to Advance NYC created to inspire, promote and facilitate the creation of sustainable school gardens in every New York City public school. Learn more about GrowNYC at http://www.grownyc.org/.

Learn more about our previous Pure Food Heroes.

Holley Atkinson - Making Food Work
David Graves - New York City beekeeper
Angela Davis - Just Food
Tom French - Experience Food Project
Jennifer Adler - Passionate Nutrition


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