Winter 2012
With every season, Beecher's acknowledges a leader who has worked exceptionally hard, often without recognition, to further their community’s understanding of and/or access to Pure Food. We call this our "Pure Food Hero Award" and it is our opportunity to commend other organizers who have had a profound impact on the Pure Food movement.
In addition to sharing their story, we also award them a no-strings-attached $1,000 prize to show that our appreciation extends beyond words of gratitude. We welcome comments as well as nominations for the Pure Food Hero. Share your suggestions at
thestaff@beecherscheese.com.
Meet our current Hero ...
Holley Atkinson
Holley Atkinson is passionate about local food systems and about using the power of digital media and information technology to change the way we eat. In her consulting practice,
Making Food Work, she supports local and sustainable food entrepreneurs with communications, product development, marketing, technology, and strategic advisory services. In addition, she is a co-organizer of the
food+tech Meetup and was a co-founder of the
Slow Money NYC Meetup. Holley is also active in several non-profit organizations including
Slow Food NYC (where, as a board member, she co-chairs Communications),
Chefs for the Marcellus (a group of food and beverage professionals mobilizing to ban hydrofracturing — “fracking” — in New York State), and the
Culinary Historians of New York, where she serves as Vice Chair of the Board of Directors. Her work with Slow Food NYC is particularly rewarding, educating New York City kids about good food and its effect on their health and well-being, the health of their communities, and the health of the planet.
In every endeavor Holley undertakes, she is committed to making the New York City and regional food systems stronger by connecting ideas and people and helping every person find their own way to contribute.